How Millennials Use Research in their Job Search

Those wanting to recruit Millennials, especially diverse ones, are going to have to move out of their comfort zone a bit.

During their job search, Millennials are looking for more than just a peek behind the curtain at a prospective employer — they want real-life examples of what it’s like to work there, so they can figure out whether they’d be a good fit.

For example, a Millennial job-seeker may scan a company’s website, read articles about it in the media, research its ratings on employee-ranking websites and check out employees on business networking sites as part of the job search, says Leeyen Rogers, 25, vice president of marketing at JotForm in San Francisco.